Getting the Hang of Web Typography (Smashing eBook Series) by Smashing Magazine

Author:Smashing Magazine
Language: eng
Format: mobi
Tags: Smashing eBooks
Publisher: Smashing Media GmbH
Published: 2011-01-05T13:00:00+00:00

On the left of this example, we have Franklin Gothic Bold paired with Souvenir. The basic feel of Franklin Gothic is stoic, sturdy, strong, but with a refined sense of elegance and mission. It՚s not cuddly, but its functional.

On the other hand, Souvenir is playful, casual, a little aloof, and very pretty. These two typefaces together come across like a Buckingham Palace guard who is dutifully ignoring a playful little girl at his feet trying to get him to smile. This kind of mixed-mood just doesn՚t work very well. Mixing the mood of typefaces can draw attention to the typography instead of the message, which results in a poor design.

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